Decade of her brand, Victoria Beckham recreates 2008 Bag Campaign

How else do you think Victoria Beckham would’ve celebrated a decade in the fashion industry?

By Rushil Pradhan, 20 April, 2020

Photograph by: Juergen Teller

We all know that pop singers have their own way of getting attention, but it comes as a pleasant surprise that 44 year old Victoria Beckham glorified her 10 year career in fashion by recreating the iconic advertisement of 2008 ad campaign from Marc Jacobs with the same Celebrity photographer Juergen Teller.

In 2008 Victoria was caught sitting inside a huge carrier bag branded as ‘MARC JACOBS’ with a pair of sunglasses.

Photograph by: Juergen Teller

Decade later the fashion singer has recreated those memories by partnering with celebrity photographer Juergen Teller once again.

Though the similarity is eye catching, the most important thing has changed. The designer is trapping herself in another bag. YES, a bag of her own brand, a bag with ‘VICTORIA BECKHAM’ logo. According to Beckham, “putting Victoria into Victoria Beckham since 2008”.

In one of images from the campaign, Beckham’s legs pop out of a shopping bag with her heels.  In another, she had the shopping bag over head covering till her waist, again featuring her legs only. She also ensured to include her Photographer Mr. Teller as she adds “Juergen appearing in one of the images was really important to me, collaborating with him again was incredibly special and I wanted to be sure to document it”.

Photograph by: Juergen Teller

We also get to see her nostalgia of 2008 campaign pictures on her official Instagram handle expressing her gratitude to Marc Jacob. Additionally, she poses a question to all her fans, “So what better way to illustrate the story of the past ten years than by revisiting the creative.

Photograph by: Juergen Teller

Her fans are also given a chance in this celebration by grabbing a T-shirt with one of the images from the campaign on the official Victoria Beckham’s website and all her flagship stores which are priced at $150.

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